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Coty Announces New Corporate Purpose and Vision

On a mission to create forward thinking beauty with products that provide “simply better science-based solutions.”

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By: Christine Esposito

Editor-in-Chief

Coty—No. 9 in Happi's 2022 Top 50 Report— unveiled a new corporate identity today. Centered around the value of “fearless kindness,” Coty says its new company purpose is: “together, we unleash every vision of beauty.”  The beauty company says the announcement represents the next phase in Coty’s growth under the vision and leadership of CEO Sue Y. Nabi. “Beauty has always been, and will always be, at the heart of society and culture. The question of what is beautiful has built an...

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